Get Custom Matches
Custom Matches for Candle & Home-Fragrance Brands
If you sell candles, matches are the most natural add-on you can offer — and one of the highest-margin. A customer buying a $40 candle will happily add an $18 jar of branded long matches at checkout, because the two belong together. Here’s how to build the SKU.
Why long matches, specifically
Standard pocket matches are too short for a deep three-wick — your customer singes their fingers reaching the wick. Long reed matches (4 inch) and fireplace matches (6–11 inch) solve that, and they look intentional sitting next to the candle on a nightstand or coffee table. The utility is real, and the shelf presence sells.
Packaging that merchandises
| Vessel | Look | Best for |
|---|---|---|
| Printed tube | Clean, modern, stackable | Everyday line, gifting sets |
| Apothecary jar | Decorative, display-worthy | Premium & signature scents |
| Flat box | Slim, ships in the candle box | Bundles & subscription adds |
Designing the set
Pull the match packaging from your candle system — same typeface, same color story, same paper feel — so the two read as a family on the shelf and in unboxing photos. A striker on the vessel keeps it self-contained. We can match tip colors to your palette and foil the label to match your candle lids.
The basket-size math
Even at a conservative 25% attach rate, a branded match SKU adds meaningful margin per order with almost no added pick-and-pack cost — it ships in the same parcel. It’s one of the few add-ons that improves both your average order value and your brand’s tactile impression.
Long matches solve a real problem for deep-wick candles and merchandise beautifully beside them. Match the packaging to your candle system, add a striker on the vessel, and watch attach rate lift basket size.
Send your candle branding and we’ll mock up a matching long-match set — tube, jar, or flat box. Comparing formats first? See matchboxes vs. matchbooks vs. long matches.